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I'm Katie.
Business Designer | Strategist | Systems Thinker
I help organizations transform ambiguity into opportunity by designing solutions that work for people, business, and the systems that connect them.
Business Designer
I translate insights into viable business models, operating strategies, and opportunities for growth.
Systems Thinker
I connect people, processes, technology, and business strategy to solve complex challenges holistically.
Human-Centered Strategist
I uncover the needs, motivations, and behaviors that shape meaningful solutions.
Strategic Storyteller
I turn ambiguity into compelling narratives that create alignment and inspire action.
How I Think
Start with people
The best strategies begin with understanding the people they're designed to serve.
Design for Systems
The strongest solutions work because they align people, technology, and business.
Prototype before your scale
Prototype before you scale.
Make complexity understandable.
Good strategy creates clarity, momentum, and confidence.
Education
Strategic Design & Business Strategy
My graduate work at Parsons strengthened my ability to approach complex business challenges through systems thinking, human-centered research, and experimentation—building on a foundation in business strategy and psychology from Indiana University.
B.S. Business, Information Systems
Minor: Psychology
Skills
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Change Management
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Creative Problem Solving
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Management Consulting
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Design Thinking
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Journey Design
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Process Design & Improvement
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Business Model Development
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Human Centered Design
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Presentation Development
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Project Management
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Ethnographic Research
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Data Visualization
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Business Case Development
Tools
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